Privacy Policy

Updated: July 3, 2026

Maple Ski Ridge LLC (“Maple Ski Ridge,” “Maple,” “we,” “our,” or “us”) values our guests and understands that you care about how your information is collected, used, and shared. This Privacy Policy explains what information we may collect, how we use it, and the choices you may have regarding your information.

This Privacy Policy applies to information we collect through our website, through third-party platforms we use for purchases, registrations, payments, tickets, passes, waivers, rentals, email communications, and other services, and through in-person interactions at Maple Ski Ridge.

Maple Ski Ridge is located at:

Maple Ski Ridge
2725 Mariaville Road
Schenectady, NY 12306
518-388-4700
mapleskiridge@msn.com

Information We Collect

When we use the term “Personal Information,” we mean information that identifies, relates to, describes, or could reasonably be connected to a specific person or household. This may include information such as your name, mailing address, email address, phone number, payment-related information, account information, ticket or pass information, registration information, rental information, waiver information, photos, video, and other information you choose to provide to us.

The information we collect depends on how you interact with Maple Ski Ridge. We may collect information when you visit our website, contact us, make a purchase, register for a program, sign up for emails, complete a waiver, rent equipment, purchase or use a ticket or pass, visit the ski area, attend an event, or otherwise interact with us.

Information we may collect includes:

Identification and contact information, such as first and last name, mailing address, email address, phone number, date of birth, and emergency contact information.
Participant information, such as age, grade, ability level, lesson or program placement information, rental needs, height, weight, boot size, skier or snowboarder type, and other information needed to provide rentals, lessons, camp, or other programs.
Transaction and purchase information, such as products purchased, ticket or pass type, registration details, payment status, purchase history, order history, and related customer service information.
Waiver, safety, and incident information, such as signed waivers, parent or guardian information, emergency contact information, medical or allergy information you choose to provide for a child or participant, and details related to accidents, injuries, incidents, or safety reports.
RFID, ticket, and pass information, such as pass or ticket number, RFID card or media number, pass photo if used, product type, access status, and access scan information. Once Maple Ski Ridge begins using RFID access, RFID media may be used to confirm that a valid ticket, pass, or product is associated with a guest account. When RFID media is scanned or read by our access control system, the system may record information such as the date, time, access point, and product associated with that access. RFID media is used for access control and operational purposes; it is not a GPS tracking device and does not continuously track a guest’s location.
Website and technical information, such as IP address, browser type, device type, operating system, pages visited, links clicked, time spent on pages, referring websites, and other basic usage information collected through our website platform, analytics tools, or similar technologies.
Marketing and communication information, such as email subscription status, communication preferences, survey responses, promotion participation, and messages you send to us by email, phone, website form, social media, or other communication channels.
Photo and video information, such as photos or videos taken at Maple Ski Ridge, submitted to us, or captured during public events, lessons, camp, programs, promotions, or general ski area operations.

How We Collect Information

We may collect Personal Information directly from you when you fill out a form, complete a waiver, make a purchase, register for a program, subscribe to emails, contact us, rent equipment, purchase or use a ticket or pass, attend an event, or visit Maple Ski Ridge.
We may also collect information from a parent, guardian, family member, group leader, school, employer, organization, or other person who provides information on behalf of a participant, child, guest, or group.
We may receive information from third-party platforms and service providers that help us operate our business. These may include payment processors, website providers, online store or ticketing platforms, email marketing providers, waiver providers, analytics tools, rental systems, ticketing and access control systems, and customer management systems.
Third-Party Platforms, Square, and SnowCloud
Maple Ski Ridge uses, or may use, third-party platforms to support purchases, registrations, payments, tickets, passes, waivers, rentals, email signups, customer accounts, and other services.

Our website may include links to third-party platforms, including Square, where guests may purchase products, register for programs, join an email list, or complete other transactions. When you use Square or another third-party checkout or payment service, that provider may collect information directly from you, including your name, contact information, payment information, transaction details, and communication preferences. Maple Ski Ridge may receive certain information from those providers so we can complete your transaction, manage your registration, provide customer service, communicate with you, maintain records, and provide the products or services you requested.

Maple Ski Ridge is also moving to SnowCloud for ticketing, passes, RFID access, and related resort operations. Once implemented, SnowCloud may help us manage online purchases, customer accounts, tickets, passes, RFID media, rentals, waivers, registrations, reporting, and access control. Information collected through SnowCloud may include guest account information, ticket or pass details, RFID media information, purchase history, waiver information, rental information, pass photos if used, and access scan information.

Third-party platforms may process information on our behalf, and in some cases they may also collect information directly from you under their own privacy policies and terms. Maple Ski Ridge is not responsible for the privacy practices of third-party websites, platforms, or services that we do not control. We encourage you to review the privacy policies of any third-party services you use.

How We Use Personal Information

We use Personal Information to operate Maple Ski Ridge, provide services to our guests, process transactions, communicate with customers, and improve our programs and operations.

We may use Personal Information to:

Process purchases, payments, registrations, reservations, tickets, passes, rentals, waivers, and other transactions.
Provide access to the ski area, including ticket, pass, and RFID access control.
Create and manage customer accounts, registrations, program rosters, lesson assignments, rental records, and passholder information.
Provide lessons, camps, school programs, group programs, events, rentals, and other services.
Communicate with you about purchases, registrations, program details, weather updates, schedule changes, closures, safety information, customer service issues, and other operational matters.
Send marketing emails, newsletters, special offers, event announcements, program reminders, and other promotional communications when permitted by law or when you have signed up to receive them.
Respond to questions, requests, customer service needs, and feedback.
Maintain safety, security, and operational records, including incident reports, accident reports, waivers, and emergency contact information.
Prevent fraud, misuse of tickets or passes, unauthorized access, and other improper activity.
Improve our website, guest experience, programs, services, marketing, operations, and facilities.
Comply with legal, accounting, insurance, contractual, safety, and recordkeeping obligations.

Photos and Videos

Maple Ski Ridge may take photos or videos at the ski area, during public events, programs, lessons, camp, activities, and promotions. These photos and videos may be used for marketing, social media, website content, newsletters, advertising, historical records, training, safety, or operational purposes.

If a photo or video is taken in a private program setting, such as a camp or lesson, Maple Ski Ridge may use reasonable efforts to follow the photo preferences or permissions provided during registration. At public events or in public areas of the ski area, guests may appear in photos or videos taken by Maple Ski Ridge, other guests, media, or event participants.

If you have concerns about photo or video use, please contact us at marketing@mapleskiridge.com

Children’s Privacy

Maple Ski Ridge offers programs for children, including lessons, camps, school programs, and family activities. We may collect information about children from a parent, guardian, school, group leader, or other authorized adult when needed to register the child, provide services, process rentals, complete waivers, manage safety, communicate with families, or operate a program.

We do not knowingly collect Personal Information directly from children under the age of 13 through our website without parent or guardian involvement. If we learn that we have collected Personal Information directly from a child under 13 without appropriate parent or guardian involvement, we will take reasonable steps to delete that information or obtain appropriate consent. Parents or guardians may contact us with questions about information related to their child.

Marketing Communications, Calls, and Texts

If you sign up to receive marketing emails or other communications from Maple Ski Ridge, we may use your contact information to send updates about tickets, passes, lessons, programs, camps, events, promotions, weather-related announcements, and other Maple Ski Ridge news.

You may unsubscribe from marketing emails by using the “unsubscribe” link included in our emails. Even if you unsubscribe from marketing communications, we may still contact you for non-marketing purposes, such as transaction confirmations, registration details, safety notices, weather closures, account issues, customer service, or other information related to a product or service you purchased or requested.

If you provide a phone number, we may contact you by phone or text for customer service, registration, safety, operational, or transactional purposes where permitted by law. Marketing texts will only be sent where permitted and with any required consent. Your consent to receive marketing texts is not a condition of purchase.

Cookies and Website Technologies

Like many websites, our website and third-party tools may use cookies, pixels, analytics tools, or similar technologies to help operate the website, understand visitor activity, improve content, and support marketing or advertising efforts. These technologies may collect information such as IP address, browser type, device type, operating system, pages visited, links clicked, referring websites, and general usage data.

Most web browsers allow you to manage cookies through browser settings. If you disable cookies, some parts of our website or third-party services may not function properly.

If Maple Ski Ridge uses analytics, advertising, email marketing, social media, or other third-party tools, those providers may collect information according to their own privacy policies. Maple Ski Ridge does not control the privacy practices of third-party platforms.

How We Share Information

Maple Ski Ridge does not sell Personal Information for money. We may share Personal Information when needed to operate our business, provide services, process transactions, communicate with guests, comply with legal obligations, or protect safety and security.

We may share Personal Information with:

Service providers that help us operate our business, such as payment processors, ticketing platforms, RFID and access control providers, rental systems, waiver providers, website hosts, email marketing providers, analytics providers, customer management systems, IT providers, printers, accountants, insurers, legal advisors, and other business support providers.
Third-party platforms used for purchases, registrations, waivers, ticketing, passes, rentals, communications, and customer accounts, including Square, SportsConnect and SnowCloud.
Schools, organizations, employers, group leaders, or program coordinators when needed to manage group registrations, school programs, work programs, or other organized activities.
Emergency responders, medical personnel, insurers, legal advisors, or appropriate authorities when needed for safety, emergency response, incident handling, claims, legal compliance, or protection of rights.
Business partners or event partners when you choose to participate in a joint promotion, event, or activity, or when sharing is needed to provide the service or opportunity you requested.
Government, regulatory, legal, or law enforcement entities when required or permitted by law, court order, subpoena, legal process, or to protect the rights, safety, property, or security of Maple Ski Ridge, our guests, our employees, or others.
A successor organization if Maple Ski Ridge is involved in a merger, sale, reorganization, transfer, or other business transaction involving some or all of our business or assets.

We aim to share only the information reasonably necessary for the purpose involved.

Links to Other Websites

Our website may include links to websites, platforms, or services operated by third parties. This may include Square, SnowCloud, social media platforms, partner websites, registration tools, payment processors, or other services. This Privacy Policy does not apply to third-party websites or services that Maple Ski Ridge does not control. When you visit or use a third-party website or platform, your information is governed by that third party’s privacy policy and terms.

Data Security

Maple Ski Ridge uses reasonable administrative, technical, and physical safeguards designed to protect Personal Information from unauthorized access, loss, misuse, disclosure, alteration, or destruction. No method of transmission or storage is completely secure. We cannot guarantee absolute security of information. You can help protect your information by using strong passwords, keeping account information secure, and notifying us promptly if you believe your account, payment information, ticket, pass, or RFID media has been lost, stolen, or used without permission.

Data Retention

We retain Personal Information for as long as reasonably necessary to provide services, complete transactions, manage programs, maintain records, comply with legal, accounting, insurance, contractual, tax, safety, and operational obligations, resolve disputes, and enforce agreements. When information is no longer needed, we may delete it, de-identify it, aggregate it, or retain it as required or permitted by law.

Your Choices and Rights

You may contact us to ask questions about your information, update certain information, request removal from marketing lists, or ask about available choices regarding your Personal Information.Depending on where you live and the laws that apply, you may have certain rights regarding your Personal Information, such as the right to request access, correction, deletion, or information about how your Personal Information is used or shared. We will respond to requests as required by applicable law.

To make a request, contact us using the information listed below.

Changes to This Privacy Policy

Maple Ski Ridge may update this Privacy Policy from time to time. When we make updates, we will revise the “Updated” date at the top of this page.

Changes will apply after they are posted unless otherwise stated. If we make material changes to the way we collect, use, or share Personal Information, we may provide additional notice when required or appropriate.

If you have questions about this Privacy Policy, our privacy practices, or how to access this policy in an alternative format, please contact:

Maple Ski Ridge
2725 Mariaville Road
Schenectady, NY 12306
518-388-4700
mapleskiridge@msn.com